Projects
A project is the container for one piece of research. It holds the people you’re asking, the forms you’re sending them, and when those forms go out — all in one place.
If you’ve ever managed a study in a pile of spreadsheets, a project is what replaces all of it. “The niche dental-supply study.” “The Q2 customer panel.” “The 12-week onboarding study.” Each one lives as a single project you can open, edit, and rerun.
What’s inside a project?
Every project is made of three things: the audiences you’re asking, the formsyou’re sending them, and the timeline you’re running on. That’s it.
01 · Who you’re asking
Distinct groups, each with their own vantage point.
Why they chose it, clinical performance
Day-to-day handling, ease of use
Comfort, outcomes, experience
Procurement, cost, vendor reliability
02 · What you’re asking
One tailored form per audience — only the questions they can answer well.
Dentists
Dental hygienists
Patients
Administrators
03 · When you’re asking
Fire once, or set a cadence and watch the trend emerge.
One-shot
All four forms sent at study kickoff. Results locked two weeks later.
Recurring
Same cohort, same form, on a schedule.
Four audiences. Four tailored forms. One project. One timeline.
Why not one form for everyone?
A dentist can tell you about clinical performance. A hygienist can tell you about day-to-day handling. A patient can tell you about comfort. An administrator can tell you about procurement. Asking them all the same questions wastes their time and your data.
A project lets each audience see a form tailored to them — and rolls their answers up into one view.
Why not just run it once?
Onboarding is a journey, not a moment. Sentiment shifts when a competitor launches. Pulse checks only work if they’re regular. Set a project to run weekly, monthly, or quarterly — RapidAsk sends it out and tracks who responded each time.
You see trends, not snapshots — without rebuilding the study.
How do you build one?
You don’t need to know survey design to start a project. Most people describe what they want in a sentence and refine from there.
Tell RapidAsk your goal and who you're asking in a sentence. It drafts the forms — one per audience — and you refine from there.
Already have a list of questions? Paste or upload them. RapidAsk picks the right components and groups them into sections.
Pick components, stack them into questions, arrange questions into a form. For when you want full control.
What can the forms look like?
Inside a project, a form can take a few shapes depending on what you’re trying to learn. A straight run of questions for one person. The same study reshaped for each audience. Or one big question broken into the sharp sub-questions that actually answer it.
A strategy team walks each prospect through a structured read. The form strings questions together so the answers roll up into a persona view.
Is this company a fit for our ICP?
Strong fit / Partial / Weak / Not a fit
What budget signal did they give?
Explicit number / Bracketed range / Hint only / None
How urgent is their need?
1–5, Cold → On fire
Go, park, or drop — and why?
The same event fires for three customers — and each one sees the single question they can uniquely answer. Short because noise never lands.
Sarah
Uses Inbox, Analytics, Workflows
“How are the new Inbox filters working for you?”
Marcus
Runs Analytics ↔ Workflows integration
“Does the hand-off between Analytics and Workflows feel smooth yet?”
Priya
Just upgraded to Enterprise
“What finally pushed you over the line?”
A fuzzy founder question — why are we losing in mid-market? — decomposed into sharp sub-questions, each routed to exactly the right colleague.
Jordan
AE, Mid-market West
“On the last three deals you lost, what did the buyer say the deciding factor was?”
Rina
Solutions engineering
“Which integration gaps came up in mid-market POCs this quarter, and which were blockers?”
See it in action — Example 1
Imagine you’re researching a company that sells niche dental supplies. A dentist, a hygienist, a patient, and a procurement manager each see the product from a completely different angle. So each audience gets a form only they can answer well — and the answers land in one dashboard you can compare side by side.
Different questions for different people
Why they chose it, clinical performance
Why did you choose this product over alternatives?
How does it perform clinically compared to your previous supplier?
Would you recommend it to a colleague?
Comfort, outcomes, experience
How comfortable was the procedure?
Did you notice any difference from previous treatments?
Would you return to a provider using this product?
See it in action — Example 2
Now imagine you’re following new patients through a treatment protocol. You want to know how they’re doing — symptoms, adherence, how they feel — not once, but every week. Same cohort, same form, every Monday morning, for 12 weeks. The project runs itself; you watch the trends come in.
Longitudinal runs also work for market monitoring. Track how sentiment shifts quarter over quarter — spot a new competitor, a supply-chain disruption, or a change in buying patterns without rebuilding the study each time.
Keep going
Conditional branching and per-respondent context — the two levers that turn a 20-question slog into the four questions that actually move the study forward.